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Sony Unveils Newest Products and Introduces Latest Efforts from Entertainment Businesses at CES 2019
Sony Corporation President & CEO Kenichiro Yoshida spoke at the Sony press conference held on Monday, January 7 (local time), stating that “Sony is a Creative Entertainment Company. We at Sony partner with content creators who make the music, the movies, the television shows and the games that engage billions of eyes and ears and minds around the world.

We’d like to showcase how Sony’s professional grade technologies support creators across the entertainment industries to produce compelling content. You will also see how our consumer products connect creators and users, by enabling people to enjoy content at the highest possible quality.”

He also introduced that “Communities of Interest,” communities of people who share similar interests, emotional values and experiences, are formed around our world-class entertainment content and hardware products such as PlayStation® and α, interchangeable-lens digital cameras. He closed by asserting that “with our technology, Sony is also there to deliver the very best entertainment experience to the fans, and fill the world with emotions.”

Next to take the stage were Tom Rothman (Chairman, Motion Pictures Group, Sony Pictures Entertainment (SPE)) and Kristine Belson (President, Sony Pictures Animation, SPE). They spoke about how strong entertainment content and lasting IP are as crucial to fulfilling Sony’s vision as outstanding technology. They went on to describe how Sony’s technology and products help turn creators’ vision into reality. They then introduced examples such as Sony’s CineAlta Camera VENICE and α9 full-frame mirrorless camera that were used in the creation of TV shows and films. They also highlighted Sony’s new TV lineup, including the BRAVIA® MASTER Series that adapts the creators’ artistic intent and delivers content to users.

Additionally, Rob Stringer (CEO, Sony Music Entertainment) took the stage and pointed to the “Lost In Music” brand campaign as an example of combining music and Sony’s latest technology. He then introduced that Sony will deliver new music experiences to music fans with 360 (THREE SIXTY) Reality Audio.

A video of the press conference can be streamed at the following website.

Main Products and Prototypes Being Showcased

The Sony booth consists of several zones such as “Visual Entertainment,” “Music Entertainment” “α” and “PlayStation.” Each zone introduces Sony’s efforts and products that connect creators and users through the latest hardware and technology, and deliver the ultimate entertainment experience to customers.

A stage has been set up in the center of the Sony booth. There, special talk show sessions and video screenings held several times per day will highlight the artistic intent of various content creators (including a Grammy Award-winning sound mastering engineer, professional photographers, etc.). These shows will cover examples of creators’ content made using Sony’s latest products and their thoughts on the creative process.

Click the link below for more information about the Sony booth and stage show schedule.

Visual Entertainment

The booth showcases the BRAVIA® MASTER Series’ new lineup and shows off Sony’s high picture and audio quality technology that faithfully delivers creators’ intent directly to users.

The BRAVIA MASTER Series ZG9 8K HDR Full Array LED TV (98”/85”), Sony’s first 8K HDR Full Array LED TVs,, feature the latest-generation Picture Processor X1™ Ultimate equipped with 8K an ultra-resolution algorithm custom database, enabling the 8K X-Reality™ PRO to up-convert any content closer to true 8K quality. Additionally, Sony’s unique and evolved Backlight Master Drive technology features a newly developed LED module and control algorithm optimised for 8K.

The combination of these technologies brings the image with high resolution and high contrast picture quality images to life in a stunning fashion. Additionally, Acoustic Multi-Audio™ featuring the four speakers located above and below the screen allows viewers to hear the sound coming from the screen, and not where the speaker is located, achieving a high level of audio quality befitting the immersiveness of large-screen 8K images.

The new flagship BRAVIA MASTER Series AG9 4K HDR OLED TVs (77”/65”/55”) are approximately half1 the thickness of previous models when wall-mounted, seamlessly blending in with any space. In addition to the Picture Processor X1 Ultimate, it features a unique Pixel Contrast Booster™ panel control technology, which faithfully reproduces everything from the deepest blacks to the highest luminosity colours with stunning vibrancy. Alongside Acoustic Surface™ Audio+ technology that produces sound from the screen itself harmonising the image and audio for a cohesive and immersive high-quality surround-sound experience and TV Centre Speaker Mode2, it is also compatible3 with Dolby Atmos®, the latest audio format.

The BRAVIA MASTER Series TVs feature Netflix Calibrated Mode, which lets you enjoy a wide variety of entertainment from Netflix exactly the way the creators intended. Additionally, these TVs are part of the IMAX®Enhanced certification program that is the result of collaboration between Sony’s engineers together with IMAX, DTS® and content creators to faithfully deliver creators’ vision and intent.

1: Distance from front of the screen to the wall as compared to the AF9 series using a compatible wall-mount system.

2: Must be combined with an existing home cinema system.

3: Available via a future software update.

Music Entertainment

To support co-creation between artists and Sony’s technology, Sony introduces 360 Reality Audio, a new music experience which creates “sound fields” that make listeners feel as if they are immersed in sound from all directions. This new experience brings new ways to enjoy music adding to the rich sound quality created by High Resolution Audio (Hi-Res) and superb audio functionality as seen in Sony’s highly-acclaimed noise canceling technology.

360 Reality Audio is made possible through object-based spatial audio technology. It can add distance, angle, and other positional information to a sound source such as vocals, chorus, instruments, etc. to produce a three-dimensional sound field. The different sounds and musical elements can be projected anywhere inside a 360-degree space around the listener. This creates a rich and immersive music experience that feels just like being at a live concert. Compatible content will be produced4 in collaboration with major music labels and is expected to be made available through music distribution services5.


The booth also features a multi-speaker system composed of 13 speakers and a demo6 using MDR-Z7M2 headphones. A wireless speaker system prototype which delivers a 360 Reality Audio experience will also be showcased.

The display also features the Signature Series Hi-Res compatible audio products, which harness Sony’s high audio quality technology cultivated over many years, and last autumn’s WH-1000XM3 wireless headphones which feature industry-leading7 noise canceling performance.

4: Sony plans to provide content production tools and publish the file format. The format uses open standard MPEG-H 3D audio, optimized for music streaming with the cooperation of Fraunhofer IIS, part of Europe’s largest organization for applied research.

5: Service provision scheduled to begin on Deezer,, Qobuz, and TIDAL, for a total of four services.

6: The demo first analyses each individual listener’s hearing characteristics to provide an immersive, optimised sound field.

7: As of August 30, 2018, according to research by Sony Corporation, measured using JEITA-compliant guidelines. In headband style of wireless noise cancelling headphones market.


Responding to the artistic intent of photographers and film creators, Sony shows off the α9 and α7 series full-frame mirrorless camera, which allows for new imaging expressions, and a full array of custom designed mirrorless lenses including G Master™, along with professional photographic artwork.

Additionally, with just one mount (E-mount), you can cover a diverse array of still and video cameras, and Sony is also expanding its product lines that can leverage a rich spectrum of custom designed lenses. On display are the α interchangeable-lens digital camera (compatible with E-mount lenses that support full-frame and APS-C size image sensors), XDCAM™ memory camcorder, and a professional cinematic camera, CineAlta VENICE.

Sony aims to further refine the capabilities and features of its mirrorless camera’s five fundamentals (Lens, Image Quality, Speed, Battery Life, Compact & Lightweight). In the booth, we have set up various demo corners where visitors can experience all five of these fundamentals for themselves and enjoy a unique experience only available through α, which includes features that support professionals such as high speed, high resolution, high-performance AF and Eye AF functionality. Furthermore, visitors can photograph and film dances and performances at the special studio in the booth.


PlayStation, Sony’s largest “Community of Interest”, continues to build on the strength of PlayStation®4 (PS4™), which recently broke 91.6 million8 units in worldwide sell-through, and PlayStation™Network, which features over 90 million9 monthly active users globally. In the booth, visitors can play PS4 and virtual reality (VR) titles such as the action game Astro Bot: Rescue Mission on PlayStation®VR, the VR system that enriches the gaming experience and further enhances the appeal of the PS4 platform.

In addition, visitors can go head-to-head on the two demo setups of Gran Turismo Sport available at the booth and enjoy promotional videos for PlayStation titles on a 16’ wide and 9’ tall Crystal LED display system, which delivers a stunning 4K HDR big-screen experience.

8: As of December 31, 2018.

9: As of November 30, 2018.

Accompanying the above, the Sony booth will also feature a concept video of future autonomous driving achieved through Sony’s automotive image sensors, as well as the entertainment robot “aibo,” which launched in the U.S. in September 2018.

2019010801 / 08.01.2019 / Various / SONY /

Your sound. Nothing else. Sony announces new WF-1000XM4 truly wireless headphones
Sony today announces WF-1000XM4 – the latest truly wireless model in the critically acclaimed 1000X series. The WF-1000XM4 headphones take industry-leading noise cancelling[2] and audio quality to the next level. Made to fit every ear, they offer a personalised experience that adjust to every situation.

Sony Introduces Alpha 7C Camera and Zoom Lens; the World’s Smallest and Lightest(i) Full-frame Camera System
Sony today announced several additions to its impressive imaging line-up — the Alpha 7C full-frame camera (model ILCE-7C), the FE 28-60mm F4-5.6 (model SEL2860) zoom lens and HVL-F28RM flash.

Hear your TV more clearly with new Wireless Handy TV Speaker SRS-LSR200 from Sony
Sony has announced the launch of a wireless handy TV speaker SRS-LSR200 in Europe, scheduled to become available for purchase from July in the United Kingdom, Germany, Austria and Switzerland and from September in the rest of Sony’s European markets.

Sony’s new Xperia™ L4 joins its entry series, bringing 21:9 viewing and capturing experiences in a sleek design
Sony today announced Xperia L4 – adding a new entry model to its portfolio of entertainment-focused smartphones.

Sony announces new 8K Full Array LED, 4K OLED and 4K Full Array LED televisions with advanced picture quality and sound capabilities
New 75” 8K Full Array LED and 48” 4K OLED added to TV line-up as Sony brings its high-end tech to a wide range of models

Sony Launches RX0 II, the World's Smallest and Lightest Premium Ultra-Compact Camera
Sony introduced an exciting new addition to its highly popular compact camera line-up with the launch of the world's smallest and lightest[vi] premium compact camera, the RX0 II(model DSC-RX0M2). Building upon the waterproof/dustproofii,shockproof,[vii] crushproof[viii] and ultra-compact qualities of the original RX0, thenew model now offers internal 4K recording, an up to 180-degree and down to 90-degree tiltable LCD screen that even works underwater[ix],iiand new image stabilisation solutions for video recording.

Sony develops CFexpress Type B memory card boasting ultra-fast read and write speeds of up to 1700MB/s (1) and 1480MB/s (1)
Sony today announced the development of the CFexpress Type B memory card (CEB-G128), a new ultra-fast next generation memory card (2) that is ideal for professional and industrial use. With its super-fast speedof up to 1700MB/s (read) along with highly reliable toughness, this memory card supports the future evolution of digital devices.

Sony’s new high power audio speakers - lose yourself in the ultimate party experience
Sony has today announced five new models to its High Power Audio range with the MHC-V82D, MHC-V72D, MHC-V42D, MHC-V02 and an exciting new outdoor party speaker: the GTK-PG10.

Crystal clear Hi-Res Audio sound that harmonises with your home interior: introducing the new Sony Glass Sound Speaker
Sony has today announced a new Glass Sound Speaker, the LSPX-S2, a minimalistic and elegant portable home speaker that uses its design to produce stunning sound quality.

Sony Unveils Newest Products and Introduces Latest Efforts from Entertainment Businesses at CES 2019
Sony Corporation President & CEO Kenichiro Yoshida spoke at the Sony press conference held on Monday, January 7 (local time), stating that “Sony is a Creative Entertainment Company. We at Sony partner with content creators who make the music, the movies, the television shows and the games that engage billions of eyes and ears and minds around the world.

Sony Announces First Fashion Watch
Sony Europe has announced its first fashion watch – the FES Watch U – which utilises e-Paper technology so wearers can change the design of the watch at the touch of a button. The FES Watch U, powered by Sony, is the only watch of its kind in the market and aims to bring together fashion and technology to allow people to express themselves in the most individual way.

Sony Audio products now compatible with Amazon Alexa
Sony has announced that with forthcoming firmware updates, users will be able to use Amazon Alexa to control Sony soundbar and several wireless headphones – all with just your voice. Using Alexa is as simple as asking a question. Just ask to play music, hear the news, control smart home devices, access tens of thousands of skills, and more — Alexa will respond. Whether you are at home or on-the-go, Alexa is designed to make your life easier by letting you effortlessly control your world.

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Address Book






Willow Technologies

MASTERS Sp. z o.o.


Visual Communications Company, LLC

Transfer Multisort Elektronik Sp. z o.o.

Sonderhoff Holding GmbH

Radio Frequency Systems

Apacer Technology Inc.





GaN Systems

LG Electronics, Inc.


TT Electronics











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